↯ ↯ ↯
Protocol
Media
Creative Director May 2021 – December 2022
Joining Protocol and returning to journalism meant pausing my sojourn into other design disciplines. But their Editor-in-Chief, Head of Product, and President offered me an opportunity I couldn't refuse — lead and expand the young digital media's editorial and brand vision. Unfortunately, Protocol dissolved as it found its stride. I loved my time at Protocol, participating in every editorial and business aspect, including CMS production, UX/UI improvements, events production, and customer success (sponsor) programs.
Below is a selection of my creative direction and story art for its coverage:
Role: Art direction,
photo editing, CMS production
Photography by Verónica G. Cárdenas
Role: Art direction,
photo editing, CMS production
Photography by Arturo Olmos
Role: Art direction,
photo editing, CMS production
Illustration by Mari Fouz
Role: Art direction,
photo editing, CMS production
Illustration by Mike McQuade
Role: Art direction,
photo editing, CMS production
Photography by Brian Kahn
Role: Art direction,
photo editing, CMS production
Photography by Russell Yip
↯ ↯
Callisto Media
Art Director December 2017 – August 2018
Callisto was a book publisher with a Silicon Valley "big data" mindset. At the time, they were seeking someone to develop a rapid production program (à la fast fashion for books), thus I adapted my 14 years of daily newspaper production knowledge towards their needs. I also implemented a photo program to improve their cookbooks with original, yet budget-friendly, documentary photography after discovering cost and production inefficiencies in heavily modifying stock food images for cookbooks with specific dietary needs.
I'm proud of all my Callisto book designs. But I especially love my art and photo direction for the bestseller, Bread Baking for Beginners. I was genuinely surprised when actress Jenna Fischer (The Office) posted photos of herself baking recipes from the book.
Bread Baking for Beginners: The Essential Guide to Baking Kneaded Breads, No-Knead Breads, and Enriched Breads by Bonnie Ohara with photography by Paige Green
Bread Baking for Beginners: The Essential Guide to Baking Kneaded Breads, No-Knead Breads, and Enriched Breads by Bonnie Ohara with photography by Paige Green
Bread Baking for Beginners: The Essential Guide to Baking Kneaded Breads, No-Knead Breads, and Enriched Breads by Bonnie Ohara with photography by Paige Green
Bread Baking for Beginners: The Essential Guide to Baking Kneaded Breads, No-Knead Breads, and Enriched Breads by Bonnie Ohara with photography by Paige Green
Bread Baking for Beginners: The Essential Guide to Baking Kneaded Breads, No-Knead Breads, and Enriched Breads by Bonnie Ohara with photography by Paige Green
Bread Baking for Beginners: The Essential Guide to Baking Kneaded Breads, No-Knead Breads, and Enriched Breads by Bonnie Ohara with photography by Paige Green
The Instant Pot Electric Pressure Cooker Cookbook: Easy Recipes for Fast & Healthy Meals (Barnes and Noble’s exclusive hardcover edition)
Super Easy Cookbook for Beginners: 5-Ingredient Recipes and Essential Techniques to Get You Started in the Kitchen
Super Easy Cookbook for Beginners: 5-Ingredient Recipes and
Essential Techniques to Get You Started in the Kitchen
Super Easy Cookbook for Beginners: 5-Ingredient Recipes and
Essential Techniques to Get You Started in the Kitchen
Super Easy Cookbook for Beginners: 5-Ingredient Recipes and
Essential Techniques to Get You Started in the Kitchen
The Gastric Sleeve Bariatric Cookbook: Easy Meal Plans and Recipes to Eat Well & Keep the Weight Off
The English Grammar Workbook for Grades 6, 7, and 8: 125+ Simple Exercises to Improve Grammar, Punctuation, and Word Usage (English Grammar Workbooks)
Trauma Survivors' Strategies for Healing: A Workbook to Help You Grow, Rebuild, and Take Back Your Life
The Mindfulness Workbook for Anxiety: The 8-Week Solution to Help You Manage Anxiety, Worry & Stress
No-Nonsense Buddhism for Beginners: Clear Answers to Burning Questions About Core Buddhist Teachings by Noah Rasheta with illustrations by Shannon May
↯
Houston Chronicle
—
San Francisco Chronicle
Designer and Illustrator January 2004 – December 2005
Senior Designer and Illustrator December 2005 – December 2017
After two years at a pre-Pandora/Spotify streaming music "dotcom" (WiredPlanet) and some graduate courses at SFSU, I joined Hearst newspapers as a designer and illustrator at the Houston Chronicle and San Francisco Chronicle. Some senior editors glanced over my digital design and tech background. Nevertheless, I participated in developing new products for mobile devices, while art directing and designing their staple print sections — Food + Home, Style, and Business Report, including quarterly themed magazines. I would also contribute video/board game reviews and trend stories.
Examples below demonstrate my range as a graphic designer, illustrator, animator, and art/photo director:
Hand-inked illustration,
colorized and finished
with Adobe Photoshop
/background(fff)/110x210.jpeg?auto=webp)
🏆 Congratulations! 🏆
You found an easter egg in my portfolio! This "front page" was actually produced for the tv show, Monk!
A personal essay on shopping
for an engagement ring
A personal essay
and trend story
A Car Talk-like review with Chronicle tech reporter Benny Evangelista
